EP 226: Agronomy Marketing, Advertising Strategy, & Overthinking

How does the marketing department support agronomy? First-time guest, Lisa King, joins hosts Jeff Jarrett and Sal Sama in the podcast room for this episode of The High Ground powered by Premier Companies. Lisa is in week three of her training as a marketing specialist for Premier Companies and works primarily with the agronomy division.

Lisa will share about her background in marketing and what brought her to Premier Companies. Sal, Jeff, and Lisa will also dig into how the marketing department helps the agronomy department communicate with the growers and learn how the agriculture industry is able to tap into a variety of marketing campaigns to broaden their communication and strengthen relationships. “It doesn’t matter what job you’re in… we’re all in marketing in some capacity.”

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The High Ground – powered by Premier Companies will discuss everything from agriculture to energy. Hosted by Jeff Jarrett (VP Crop Nutrients & New Ventures) and Sal Sama (VP of Agronomy Sales & Marketing).