EP 72: Marketing Strategy, Community Involvement, & Last Meal

She’s been with the podcast from the very start, but she’s been hiding in the background.  That all changes today as Katie Martin joins hosts Ryan Priest and Sal Sama in the podcast room for this episode of The High Ground, powered by Premier Companies.  Katie is the Director of Marketing for Premier Companies and has been a key part of bringing the podcast to fruition.

Katie brings the laughs and the information as she shares how Premier is involved in the communities in which they live, work, and play.  You’ll hear about how they’re able to inspire and support the youth in agriculture through 4-H, their partnership with Habitat for Humanity, and the various communication channels that marketing uses.  Katie explores how the partnership between Premier Companies, Growmark, CHS, CountryMark, and Land O’Lakes results in a dollar-for-dollar match to dramatically increase their reach in serving their community.  “There’s no other way that you can make sure that your dollars are coming right back into the communities than the cooperative system.”

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The High Ground – powered by Premier Companies will discuss everything from agriculture to energy. Hosted by Ryan Priest (COO of Premier Companies) and Sal Sama (VP of Agronomy Sales & Marketing).